The company said that the threshold was crossed sometime on 9 September,
putting the one millionth sale weeks ahead of
Apple's
own forecasts.
Chief executive Steve Jobs noted that the iPhone reached the milestone far
faster than many of Apple's most successful products.
The iPod, which had to overcome initially lukewarm sales, took nearly two
years to sell one million units.
Jobs boasted in a press release that Apple will accelerate iPhone sales. The
company dropped the price of the 8GB iPhone by 33 per cent to $399 last week, a
move which
angered
early adopters who had paid the original retail price of $599.
Even before the price drop, the iPhone was making news with strong sales.
Research firm
iSuppli
estimated that the device accounted for
1.8 per cent of
all handset sales in July.
ISuppli went on to describe the iPhone's meteoric rise as "unprecedented in
the history of the mobile handset market".
Apple hopes to release the iPhone in Europe by the end of 2007. No deal has
been officially announced, but
T-Mobile,
Orange,
and O2 have been
reported as
possible European
carriers.
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