Freesat, a cooperative venture between the
BBC and
ITV offering free
satellite channels along similar lines to
Freeview,
has named its first managing director.
Emma Scott, a 10-year veteran of the BBC, will be heading the venture which
is expected to launch next spring with around 200 channels, many in
high-definition, for a one-off payment covering hardware costs.
"Emma brings a wealth of experience and energy to the role and has been
instrumental in Freesat's journey from the start," said Freesat chairman Tim
Davie.
"Since coming onboard in 2006 as project director, Emma has been responsible
for successfully developing and implementing the strategy behind the proposition
on behalf of the Joint Venture partners, BBC and ITV.
"The company is very lucky to have someone of Emma's calibre to launch the
venture and I know that she will be a great success."
Freesat is aimed at the quarter of the UK population who cannot currently
receive digital terrestrial television. Pricing has yet to be confirmed, but the
receiving equipment is expected to cost less than £200.
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