One in three home internet users in the UK has visited a financial services website - with internet bank Egg the most popular destination.
One in three home internet users in the UK has visited a financial services website - with internet bank Egg the most popular destination.
Of the UK's 9.9 million internet users, 3.6 million (36.6 per cent) logged on to banking, mortgage, insurance and investment sites in May, according to the latest figures from internet audience research company Net Value.
The total is nearly a million visitors more than were visiting financial services websites at the start of the year.
Egg was visited by around one in 11 of all UK surfers - some 881,100 unique visitors. Next comes Barclays with 445,500 users, and nationwide.co.uk is third with 306,900. Internet banks Marbles, Smile and First-e are notable by their absence from the top 10.
Marbles had a reach of 1.3 per cent of the population (approximately 130,000 visitors), but rivals Smile and First-e both had a reach of less than one per cent for May.
The leading non-bank site, and fourth overall, is investment centre Interactive Investor International (iii.co.uk) which attracted nearly a quarter of a million surfers, who stayed for a lengthy average of 55 minutes each, the longest of all financial sites surveyed.
Whereas UK visitors head for their bank first and foremost, the most popular sites in France and Germany are those of each country's stock exchanges. The UK stock exchange barely registers in the ratings. Overall, UK finance sites have managed to obtain a narrowly higher reach than their French counterparts, but still trail Germany, where 43.3 per cent (4.3 million) of surfers regularly log on to them.
See also:
Internet bank's closure can't be blamed on the 'dotcom bust'
07 Sep 2001Egg has apologised to customers for its scrambled service but problems persist despite claims a fix was found last night.
26 Jan 2001Egg has left its customers scrambling for answers after closing access to online bank accounts without warning or explanation.
25 Jan 2001Internet bank Egg has strengthened its position as the largest of the UK online banks, but its expansion has resulted in a widening financial loss.
16 Oct 2000Research into UK home surfers' habits for August has hammered home the popularity of Channel 4's Big Brother webcast, after it broke into a UK top 10 chart that is dominated month in, month out by web portals.
06 Oct 2000Boots has unveiled a combined loyalty card and credit card in partnership with Egg, the internet banking arm of Prudential.
25 Sep 2000Research has shown that Big Brother, the UK's largest webcast to date, has been a success for all concerned, even before last week's forced eviction of one contestant further boosted web traffic.
25 Aug 2000Online bank Egg has confirmed that three people have been arrested after its anti-fraud software detected their attempts to set up bogus online bank accounts.
23 Aug 2000Euro 2000 contributed to a fall in the number of men surfing the internet from home in the UK in June, while the number of women surfers increased.
31 Jul 2000Online bank First-e has been prevented from joining the UK Banking Ombudsman scheme because it has no physical presence in the UK.
26 Jul 2000The internet is bringing about the second revolution in the banking sector in two decades. Julian Patterson looks at who the winners and losers are likely to be.
26 Jul 2000More UK internet users are visiting adult websites than those featuring news, sport, job listings and online auctions, research has shown.
28 Jun 2000More than a third of UK web surfers are taking a peek at X-rated websites, according to a new survey which also reveals the number of women using the internet is climbing.
22 Jun 2000
Print
Discuss
Send to friend
RSS feeds
del.icio.us
Digg this
reddit!
