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Dreamworks is investing in technology to improve its 3D movie offerings
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Dreamworks to revamp 3D film technology

Partnership with Intel will see hardware and software upgrade to improve film creation

Angelica Mari, Computing 08 Jul 2008
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Movie studio DreamWorks Animation has formed a strategic technology partnership with Intel to improve filmgoers' experience at cinemas.

The two companies will aim to improve 3D filmmaking technology by using Intel’s visual computing products and tools to produce all Dreamworks' movies in stereoscopic 3D, beginning next year.

To support Dreamworks in the creation of three-dimensional animated films, Intel will provide the company with the latest technology, including future chips with multiple processing cores and optimisation of its applications for the advanced processors. New authoring tools to render higher-quality images more quickly and to modify them with greater ease will also be supplied.

“Our objective is to significantly heighten the moviegoing experience using ground-breaking 3D filmmaking tools,” said DreamWorks' chief executive Jeffrey Katzenberg.

“Technology plays a significant role in enabling our artists to tell great stories and we will create a new and innovative way for moviegoers to experience our films in 3D,” he said

The first movie to display the results will be Monsters vs. Aliens, which is due to be to be released next spring.

See also:

A DVD signNew releases will be made available online and on DVD at the same time  02 May 2008
picture of empire cinemaThe cinema chain is using voice over IP to generate savings and improve customer service  22 Apr 2008
Picture of a man being stabbed from behind (in a production of Henry VI part III)Performance group uses IPTV technology to enhance staff involvement with productions  10 Apr 2008
Film setIntangible assets from art to software are crucial to the knowledge economy  28 Feb 2008
Picture of a tillNew electronic tills support software rollout  20 Apr 2007

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