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Google will be cheered by the results of the latest Superbrands survey
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Google pips Microsoft to UK super-brand crown

Search giant is number one business brand in the UK

Guy Dixon, vnunet.com 27 Feb 2008
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Google is the number one business brand in the UK, according to the latest Superbrands survey.

The search giant came in ahead of the BBC, The Financial Times and British Airways, but will draw the greatest pleasure from pipping arch rival Microsoft to the top spot.

Apple, meanwhile, has dropped out of the top 10 despite the arrival of the iPhone, Apple TV and MacBook Air.

The survey, which was drawn up by senior business leaders, canvassed the opinions of 1,500 professionals.

Top 10 business brands:

1. Google
2. Microsoft
3. BP
4. BBC
5. Glaxosmithkline
6. Rolls-Royce Group
7. Financial Times
8. British Airways
9. Fedex Express
10. Hertz

See also:

GoogleCult of the Dead Cow strikes again  27 Feb 2008
Barack ObamaYahoo leads the pack, according to comScore  25 Feb 2008
HackingBut brand holders are fighting back  25 Feb 2008
Major firms risking 'brand damage', claims report  15 Jan 2008

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Tags: Ecommerce

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