Facebook
is planning to implement a
Google
AdWords-style advertising system that will target messages at a user's
individual profile, according to media reports.
A report in
The
Wall Street Journal suggests that the advertising system is now the
company's top priority.
A Facebook spokeswoman confirmed to the newspaper that the company is working
on a new system of advertising, but refused to say whether it will be based on
adverts targeted at personal data.
The plan is reportedly at a very early stage and the social networking site
is expected to launch a trial service soon.
If the system works in the same way as
Google's,
marketers will be able to buy keywords that see their ads run next to matched
user content.
According to
The
Times, the advertisements will appear differently from the website's banner
ads and boxes and could be mixed up with a user's daily 'news feed'.
Facebook currently has 30.6 million visitors and is predicted to make a
profit of $30m (£15m) on its $150m revenue in 2007.
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Research reveals mixed reaction to social networking sites in the workplace 22 Aug 2007
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